40K+Subscribers
50M+Reel plays
2.7MViews
Open to Werkstudent & Internships
Kartikeya
Parashar.
360° Marketing · Communications · Growth · Germany 🇩🇪
Built from zero:
70M+ impressions
·
40K subscribers
·
3 years
M.Sc. Economics student in Germany. 360° marketer — performance campaigns, content creation, copywriting, and brand communications. I build systems that grow audiences and convert.
·Google Ads (SEM)
·Copywriting & Editorial
·Brand Communications
·SEO & WordPress
·Email Marketing
·Content Strategy
·YouTube Growth
·Instagram Content
·Analytics & ROI
·Trade Marketing
·Event Communications
·Campaign Management
·Google Ads (SEM)
·Copywriting & Editorial
·Brand Communications
·SEO & WordPress
·Email Marketing
·Content Strategy
·YouTube Growth
·Instagram Content
·Analytics & ROI
·Trade Marketing
·Event Communications
·Campaign Management
What I've built
360° marketing. Real results.
Performance, content, communications, and brand — 3 years running it all solo.
Full-Funnel · GTM Strategy · Content · Communications
70M+
Built a complete 360° marketing system from scratch — 70M+ impressions, zero agency budget.
Sole owner of strategy, content creation, copywriting, paid acquisition, SEO, and email marketing across YouTube and Instagram. Wrote all scripts, captions, and editorial content in-house. Monthly analytics reviews drove every decision. Grew YouTube to 40K subscribers and Instagram to 24K followers over 3 years.
70M+ impressions40K YouTube subs24K Instagram followers167K watch hoursSolo operation
Copywriting · Brand Messaging · Comms
4+
Full-stack copywriter — scripts, captions, email sequences, landing pages, SEO blog content.
Created all written content across every channel: YouTube scripts, Instagram captions, 8-email nurture sequences, SEO blog articles, landing page copy, and B2B sponsor briefs. Consistent brand voice across German and international audiences.
YouTube scriptsEmail sequencesSEO contentBrand voice
Google Ads · Email · Lead Funnels
19-day
Built a full performance marketing stack — Google Ads, 3-source lead tracking & automated nurture.
Configured Google Search campaigns geo-targeted to India with Maximize Conversions bidding. Built Systeme.io email automations tracking leads from 3 sources. Designed 19-day 8-email nurture sequences and post-call follow-up flows.
Google Ads3-source trackingConversion optimised
Campaign Management · ROI · B2B
+25%
Enterprise campaign management at Concentrix — 25% organic engagement lift.
Executed multi-channel social media campaigns and ROI analysis for enterprise marketing workflows. Coordinated with external creative, PR, and advertising agencies for global brand consistency.
+25% engagementMulti-channel ROIAgency coordination
B2B · Brand Deals · Consulting
4
Negotiated & delivered brand partnerships — Steinbeis University, Coracle, GyanDhan & Holafly.
Led B2B negotiations with 4 brands, produced sponsored content aligned to each brand's audience and goals, managed deliverables end-to-end, and reported on performance. Developed digital marketing strategy for Steinbeis University's international Master's programme launch.
Steinbeis UniCoracleGyanDhanHolafly
Brand work
4 brand partnerships.
Real briefs. Real delivery.
Each brand came with a brief. I owned strategy, content production, and delivery — solo.
Steinbeis University
Strategy + Content Production
Challenge
Steinbeis needed to launch a new international Master's programme and reach the right prospective students across India and Europe.
My Role
Crafted the digital marketing strategy end-to-end and produced a promotional YouTube video combining content strategy with engaging storytelling.
Result
Successfully supported the programme launch — drove brand awareness, generated qualified student interest, and delivered measurable audience engagement.
Coracle
Sponsored Content · Brand Integration
Challenge
Coracle, a blocked account provider for international students in Germany, needed to build awareness and reach students preparing for studies abroad.
My Role
Developed social media content strategies and created engaging materials — copywriting and storytelling through video — to position Coracle as a trusted student solution.
Result
Helped Coracle increase visibility and credibility with their target audience, positioning them as the go-to choice for blocked account services in the student market.
GyanDhan
Sponsored Content · Student Finance
Challenge
GyanDhan, an education finance startup, needed to connect with the right study-abroad students who were actively seeking education loans for higher education abroad.
My Role
Designed and executed content and social media strategies to connect GyanDhan with qualified students — positioning their services as a trusted financing option for study abroad.
Result
Helped GyanDhan increase visibility among international students, generate interest in their financing solutions, and build stronger connections with their target audience.
Tech Jobs Fair
Event Marketing · Influencer Campaign
Challenge
Tech Jobs Fair needed to attract a wider audience and boost engagement for their international tech and career events across Europe.
My Role
Supported the fair's outreach by designing and executing influencer marketing campaigns and social media content strategies that highlighted event value and opportunities for attendees.
Result
Successfully increased awareness and participation through social platforms, driving more visibility for the events and strengthening the fair's digital presence.
Who I am
Marketing
student.
3 years of
real results.
I'm Kartik — M.Sc. Economics student in Germany and founder of GermanyWalla, a YouTube channel with 40K subscribers I built entirely from scratch.
Over 3 years I've handled everything myself: writing scripts, running Google Ads, setting up email funnels, doing SEO, and negotiating brand deals with Steinbeis University, Coracle, GyanDhan and Holafly. The result is 70M+ combined impressions across YouTube and Instagram — no agency, no team, no shortcuts.
✦ Looking for a Werkstudent or internship in marketing, communications, or brand — ready from week one.
Germany
Remote · Hybrid · On-site — anywhere in Germany
M.Sc. Economics
Germany · Exp. 2027
3+ Years
Solo digital brand founder
3 Languages
English C1 · Deutsch B1 · Hindi Native
YT Creator Collective
Hamburg 2024 · Invite-only · Top EU creator
Skills & Tools
What I bring to the table.
Used daily — not just listed on a CV.
Performance Marketing
Google Ads (SEM)Funnel ArchitectureLead GenerationLifecycle MarketingROI ModelingA/B TestingPaid Acquisition
Content & Communications
CopywritingEditorial WritingBrand MessagingBlog & Web ContentScript WritingSEO Content
Social Media & Brand
Content StrategyYouTube SEOInstagram GrowthCommunity ManagementBrand IdentityInfluencer Marketing
Email & Automation
Systeme.ioMailchimpCRM WorkflowsNurture SequencesLead TrackingCampaign Automation
Analytics & Tools
Google AnalyticsYouTube AnalyticsExcel (Pivot/VLOOKUP)KPI ReportingWordPressSEO (Rank Math)Canva · Premiere Pro
Languages & Soft Skills
English — C1 AdvancedDeutsch — B1 (TELC)Hindi — NativeCommunicationProblem SolvingTeam CollaborationPresentations
Curriculum Vitae
Scannable. Honest. Proven.
Work Experience
10/2022 — Present
Germanywalla
Growth & Performance Marketer (Founder)
Achieved 70M+ combined impressions (30M YouTube, 40M Instagram) via data-driven GTM strategies. Built full-funnel campaigns using Google Ads, SEO, and email marketing. Developed 19-day automated nurture sequences. Managed end-to-end digital acquisition lifecycle.
Google AdsSEOEmail FunnelsGTM StrategyAnalytics
10/2025 — Present
Jack & Jones, Germany
Sales Associate (Werkstudent)
In-store marketing and sales in German retail. Daily professional use of German B1 and English with international customer base. Meeting weekly sales targets in BESTSELLER GmbH.
German workplaceSalesCustomer comms
11/2021 — 02/2023
Concentrix, India
Operations Representative — Marketing
Social media campaign management resulting in 25% increase in organic brand engagement. Analysed multi-channel ROI to refine marketing decisions. Coordinated with creative and PR agencies for global brand consistency.
Campaign ManagementROI AnalysisAgency Coordination
Education
Exp. 03/2027
M.Sc. Economics
Universität Osnabrück
09/2021
B.Com. Business Administration
University of Delhi, India
2025
TELC Deutsch B1
Certified · B2 currently in progress
By the numbers
Real numbers. Real proof.
70M+
Total Impressions
YouTube + Instagram combined
40K+
YouTube Subscribers
Built from zero in 3 years
50M+
Instagram Reel Plays
Short-form organic content
167K
Watch Hours Earned
YouTube watch time
24K
Instagram Followers
Brand community built
25%
Organic Engagement Lift
At Concentrix via campaigns
Growth trajectory
3 years. Zero to 40K.
Weekly publishing, viral content, SEO iteration, thumbnail testing, and data-driven decisions every month — consistent compounding across platforms.
2024
Hamburg
Recognition
YouTube Creator Collective, Hamburg.
Selected as a top-performing European content creator for the YouTube Creator Collective in Hamburg — an invite-only strategy and growth workshop run by YouTube Germany.
Direct access to YouTube's team on algorithm strategy, audience retention, and creator monetisation. Insights applied immediately to content and growth systems.
Brand collaborations
Coracle
GyanDhan
Steinbeis University
Holafly
Get in touch
Available for
Werkstudent
& internships.
Based in Germany — open to remote, hybrid, or on-site anywhere in Germany. Ready to contribute from week one.
Open to
Werkstudent in marketing & communications
Internships — performance, brand, or content
Part-time marketing positions
Remote, hybrid or on-site — all Germany
Ready to talk
Send me a message
Use the contact form to tell me about the role — I'll reply within 24 hours.
Open contact form ↗or reach me directly at
LinkedInKartikeya ParasharConnect with me↗
YouTubeGermanyWalla40K+ subscribers · 2.7M views↗
Instagram@germanywalla24K followers · 50M+ reel plays↗
Exp. 03/2027
M.Sc. Economics
Universität Osnabrück
09/2021
B.Com. Business Administration
University of Delhi, India
2025
TELC Deutsch B1
Certified · B2 in progress